HECHO CON GANAS (HCG) is an experiment and art-publisher that explores the lengths one can reach through motivation, persistence, and hard work. The phrase "hecho con ganas" is Spanish for “made with motivation / desire / passion”. HCG isn’t just a title, but a clear and powerful phrase that sums up the very spirit of the project.

While HCG is heavily influenced by Chicano / Mexican-American culture, it also honors those who work against all odds to reach success with ganas regardless of culture, nationality, sex or age.

HCG was created and is curated by artist Ernesto Yerena Montejano.

HECHO CON GANAS will do it live!
Ernesto Yerena Montejano was born in the small border town of El Centro, California just 15 minutes north of the large metropolitan Mexican City and capital of Baja California Norte of Mexicali. As a child, Ernesto went to school and slept in the U.S. but between school and bedtime most of his time was spent hanging out with his family south of the border in Mexicali. The constant crossing of the border gave Ernesto a unique perspective and in his eyes the best of both worlds; the free education of the first world and the cultural richness and authenticity of the third world. Ernesto began college at the age of 17, has since graduated and received his BA in Graphic Design and has been working as artist assistant for Shepard Fairey (Obey Giant). Ernesto focusses mainly on cultural subjects and issues within the Chicano community.